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This updated edition of <i>Marketing Management and Communications in the Public Sector</i> provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.<br /><br />With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.<br /><br />This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.